Research Findings

Abstract

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This study investigates how the rise of sun and sunless tanning practices influences adolescents’(13-18) attitude towards their appearance and perspective of beauty standards. Despite widespread awareness of the health risks associated with ultraviolet (UV) exposure, tanning remains a trend among youth, driven largely by social media and appearance-based motivations. Using a modified version of Seth M. Noar's the Comprehensive Indoor Tanning Expectations (CITE) Scale, a survey was administered to participants within the age bracket to assess how tanning behaviors relate to body image, self-esteem, and perceptions of attractiveness. This revealed that current tanners reported significantly higher associations between tanning and perceived appearance benefits, mood enhancement, and social approval compared to non-tanners. Notably, non-tanners demonstrated greater body confidence without a tan, supporting the hypothesis that tanning may reflect or reinforce appearance insecurities. Additionally, while participants often felt more attractive with a tan, this preference did not strongly extend to their views on potential partners. The findings emphasize the psychological implications of tanning culture and its potential to foster dependence in vulnerable youth populations. These results suggest the need for stronger legislative measures and targeted education to protect adolescents from both the physical and psychological risks of tanning practices.